Do you want to quickly cover the basics of SEO?
What is SEO and How Does It Work? Start with this short and easy to follow video about search engine optimization:
What is SEO and How Does It Work?
SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.
Search engine optimization (SEO) is an area of website development that helps improve the way web search engines such as Google, Bing, and Yahoo rank content in organic search results. Different strategies are used to accomplish that goal. This also includes making sure the website is easy for visitors to use. What’s also important is that the site is easy to click through and that pages load quickly and are mobile-friendly.
Any business owner and marketer would be ecstatic about investing in SEO services. They may expect that the results can be predicted and measured. That is far from true. Your results may not be as predictable as you may think. The fact that it’s so unpredictable is a hard pill to swallow for most business owners, which is entirely understandable. We are so used to scrutinizing our strategies and investments regarding how they’ll pay off.
The skill of search engine optimization, however, needs a forward-thinking mind. Don’t jump ship when rankings fluctuate, because that will happen from time to time. Make choices based on knowledge, experience, and expectation for the future. Be ready for dips and gaps. Also, commit to holding the course over the long term, regardless, as long as you’re taking the right precautions.
However, many companies and online marketers have indeed experienced a high ROI due to search engine optimization. You can expect to see significant growth if you’re patient. Keep mastering the craft regardless of the algorithm and ranking fluctuations.
Without a doubt, these long-term rewards will only become clear if your plan is executed well. Be an expert, who grasps the industry and how to build a solid campaign.